1. Go check out TwitterScan: http://tweetscan.com/index.php?s=olpc&u=
  2. Do a search for a brand or a company (e.g. "Cherry Coke" or "Comcast" or "Gladwell")
  3. Then Read: Michael Arrington's TechCrunch on Comcast & TwitterScan

What to see some demographically and otherwise skewed thought on something? Here's a way.

You can do similar things with blogs (and there are companies building software to do this on a broader scale), but it's interesting to see thoughts from a potentially higher proportion of people (it's easier to twitter than blog and you are more likely to put in "Cherry Coke - woot!" or "Just finished Malcolm Gladwell's Blink - totally rox0rz" into Twitter than a blog post - or maybe that's just me).

Monday, April 07, 2008, 12:00 AM

tagged: blink, blogosphere, datamining, gladwell, searching, status, trends, twitter, coke