QH: Great samples sell.

If you want to sell a book, an idea, or a project, you want a great sample. A great demo.

I saw a link to a book that caught my attention.

I also noticed that there was a link to a video of the author on the Amazon page. The book sounded interesting. The video convinced me that the author had something interesting to say (and would say it in a compelling fashion). From the video:

"Every culture has their own little phobic, slightly paranoid, mythologically based tales that determines their behavior. And innovation is no different. ...

Every innovation tends to fixate on the technology."

The book is Myths of Innovation, by Scott Berkun. Catch the video here (which is the readers-digest 12 min version of a longer video): http://mfile.akamai.com/17650/wmv/amazoncomh3.download.akamai.com/17650/wm.amazon.usa/books/Scott_Berkun_Myths_Inov_350k.asx


Tuesday, August 26, 2008, 12:00 AM

tagged: innovation, stories, demos, videos, books, selling, insidescoop, r-dstrategy, samples

series: Quick Hits (38 other posts in this series)