I saw a book that might be interesting and, as I usually do, I
tried to add it to my Amazon book list (it's my place for my list
of books that I'd like to read someday). The trouble was, there
wasn't an Amazon link. There was a "add to my Google library" link
- but I don't use Google library (yet). So I used the Google search
that I have built-in to my browser:
My result? Amazon wasn't in the first
page of options. What? How is it possible that Amazon isn't the
first option for all ISBNs everywhere? Shouldn't their page rank
out... ummm... rank everyone else's? The ISBN ensures that it is
obviously relevant to my search: that's the exact book, binding,
and publishing that I was looking for. I'm floored. After
strategizing today about online marketing for websites that are
much, much smaller than Amazon I couldn't believe that such a
website wouldn't have a much larger presence.