If you want to sell a book, an idea,
or a project, you want a great sample. A great demo.
I saw a link to a book that caught my attention.
I also noticed that there was a link to a video of the author on
the
Amazon page.
The book sounded interesting.
The video convinced me that the author had something
interesting to say (and would say it in a compelling fashion). From
the video:
"Every culture has their own little phobic, slightly paranoid,
mythologically based tales that determines their behavior. And
innovation is no different. ...
Every innovation tends to fixate on the technology."
The book is
Myths of Innovation, by Scott Berkun. Catch
the video here (which is the readers-digest 12 min version of a
longer video):
http://mfile.akamai.com/17650/wmv/amazoncomh3.download.akamai.com/17650/wm.amazon.usa/books/Scott_Berkun_Myths_Inov_350k.asx
Links